Wednesday, 4 September 2019

Research: How will I appeal to both genders?

In my opinion, the photographs I have taken so far will help me attract more female viewers than male ones. I did this on purpose because my market research survey indicated that females read more magazines than male. For example, these two photos will attract a higher female demographic than male demographic:


As my magazine is a TV magazine, I was planning to caption the photo with the model with the henna on "She's FINALLY going to the wedding!" Indicating that there is an ongoing storyline an India based TV drama. This will help to increase the female demographic as females are more likely to watch a show like that.

In terms of the second photo, I was planning on captioning it "meet the new contestant on Love Island! This will help to increase the female demographic as the audience of Love Island is predominantly female. However, it will also help to improve the male demographic as it is a voyeuristic photo of a young lady.

 Which is why, in my opinion, it's going to be more difficult to increase the male demographic rather than the female demographic. However, I do have photos that would adhere to a male demographic, for example: 
This photo will increase the male readership as I was planning on captioning it "The young Peaky Blinders?" Simultaneously capitalising on the predominantly male audience of Peaky Blinders, and the social trend of Peaky Blinders given the fact that the new season is on now.  

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