Planning: website

planning: Contents issue 2

planning: Contents issue 1

planning: issue 2 front cover

Planning: Issue 1 front cover

Research: positioning of Barcodes on front covers

I am unsure on where to place the barcodes on my magazine front cover, so I have conducted some research on where they usually go.

Based on this the barcode should go in the bottom left corner.

Research: Mastheads

I want my masthead to stand out, but I also want this to be the start of a recognizable start of a brand. The following are examples of TV and Film mastheads that I may or may not take inspiration from:

 I don't like the red empire mastheads as it is a dominant colour and will take the reader's attention away from the main feature. However, I do need to find a masthead that is in the middle ground, one that catches the readers eye, but not to much that it diverts the readers eye away from the main feature. In my opinion, the Jade Screen masthead is a bit old fashioned and doesn't look modern enough to be my masthead. I do like the colour of the studio but it is too thin. Perhaps i could take inspiration from the colours and make it thicker.

Research: Contents pages

For my film and TV magazine, my contents page needs to adhere to the conventions of a film and TV magazines contents page.

I have taken liking to Empire magazine's contents pages as at first glance they look basic but are actually rather complicated

 For example, this contents page features a recognisable face with the image aligned right and the page numbers to the left. I like this because it is simple yet elegant. It features 7 articles on the contents page.

Another example is this contents from empire.In this one there is more articles. 9 in total. This one also features a series "collect them all1! Or all the other kids will laugh at you." This suggests that Empire knows the target audience of The Lord of the Rings as young people who are easily influenced by the people around them. 

This one is different compared to the other as the features are in two columns along the bottom of the screen rather than in one column down the side.

Research: How will I appeal to both genders?

In my opinion, the photographs I have taken so far will help me attract more female viewers than male ones. I did this on purpose because my market research survey indicated that females read more magazines than male. For example, these two photos will attract a higher female demographic than male demographic:

As my magazine is a TV magazine, I was planning to caption the photo with the model with the henna on "She's FINALLY going to the wedding!" Indicating that there is an ongoing storyline an India based TV drama. This will help to increase the female demographic as females are more likely to watch a show like that.

In terms of the second photo, I was planning on captioning it "meet the new contestant on Love Island! This will help to increase the female demographic as the audience of Love Island is predominantly female. However, it will also help to improve the male demographic as it is a voyeuristic photo of a young lady.

 Which is why, in my opinion, it's going to be more difficult to increase the male demographic rather than the female demographic. However, I do have photos that would adhere to a male demographic, for example: 

This photo will increase the male readership as I was planning on captioning it "The young Peaky Blinders?" Simultaneously capitalising on the predominantly male audience of Peaky Blinders, and the social trend of Peaky Blinders given the fact that the new season is on now.