Shelter Charity
Layout:
The layout of the website suggests that the colour red is a key component to this charity, as the girls in the photo are wearing red at the top of the homepage. The logo is also red and so are the links on top are the rest of the links on the site, this presents a clear theme of red. This may represent the love they have for the charity or the danger that homeless people are in on a daily basis. Also, there are two young girls on the homepage which may suggest that they are volunteering as most young people don't have much money to donate.
What they do:
The fact that the "help people" is in the colour red continues the theme of red. Also it helps it stand out from the rest of the white age. This page also helps people who don't know anything about the charity to inform them of what they do.
Mission statement: This mission statement fully reflects what the charity is trying to do. It is also red to match the theme of the website.
More analysis needed here - explain why those 6 images have been used with the caption "The fight isn't over" link this to 'social concerns and explain in more detail.
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